JUSTIN SAMPSON
LATEST ARTICLES
Should we continue to choose a shared currency of truth? Or do we allow confidence to erode and truth to become negotiable? Barb's CEO responds to Google's cease-and-desist.
16 Jul 2025
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
05 Jun 2024
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
14 Jun 2023
This year's Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we're learning through innovation is expanding all the time, writes the CEO of Barb Audiences.
21 Mar 2023
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
06 Sep 2022
We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.
23 May 2022
BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK's TV audience measurement body..
03 Nov 2021
BARB's CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.
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